Employee loyalty at the workplace : a case study in a local manufacturing company

Abstract

Through this research, the author aims to investigate and shed light on the factors that determine employee loyalty in a local Manufacturing Company. Employee loyalty has always been an issue for organisations because of its connection with behaviours like attendance, turnover and organisational citizenship. Loyal workers devote themselves to the organisation’s achievements and they enthusiastically participate in the organisational sustenance and growth initiatives. For this research, a qualitative methodology approach has been selected. The data was collected through semi-structured interviews with 10 participants who at the time were fulfilling various roles, at different positions of the organisation’s hierarchy. The general findings of this study indicate that among the factors that influence their loyalty towards the company, the interviewees highlighted factors such as appreciation, support, recognition and communication from the management as well as pay and benefits. The findings of this study suggest that management has a crucial role to play when it comes to employee motivation and loyalty since they appear to be the people who make most of the difference in the employees’ perception of the company when it comes to recognition, appreciation, respect, support and communication. The findings also suggest the importance of pay and benefits when it comes to the employees’ loyalty, engagement, motivation and retention. The results of this study suggest a number of practical implications for organisations especially when it comes to effective leadership and managerial approach as well as the importance of fairness in the pay systems.