Issue Date | Title | Author(s) |
2020 | Advergames vs TV commercials : customer engagement | Martin, Gary (2020) |
2020 | The perceived value of beer brands | Marmara`, Kursten (2020) |
2020 | Status and aspiring high fashion brands | Iles, Sarah (2020) |
2020 | Understanding how the utilisation of a private 5G network in hotels would optimise operating processes and refine customer-centric services | Guenther, Karsten (2020) |
2020 | Facebook and football in the Maltese Premier League : an analysis of the usage of Facebook by Maltese Premier League clubs | Griscti, Matthew (2020) |
2020 | The efficacy of influencers in marketing strategy : the case of Maltese businesses | Galea, Rachel (2020) |
2020 | The influence of retargeting advertisements on the evaluation of alternatives phase in the consumer decision process | Galea, Nicole (2020) |
2020 | The influence of online shopping applications on impulsive buying behaviour | Formosa, Matthew (2020) |
2020 | Factors affecting advert credibility and visit intention of restaurants in the social media environment | Fenech, Leah (2020) |
2020 | Green advertising credibility and the link between willingness-to-pay and green consumption | Farrugia, Angele (2020) |
2020 | Investigating how different online content affects narrative transportation | Debono, Andrew (2020) |
2020 | Investigating the employee skills gap within the digital marketing industry | Cutajar, Andrea (2020) |
2020 | Procrastinating on social media during stressful times | Ciantar, Melanie (2020) |
2020 | Recruitment challenges and skills gap in the iGaming industry | Chatterjee, Abhishek (2020) |
2020 | Determinants of Instagram growth and engagement of top European football clubs | Caruana, Kurt (2020) |
2020 | Operations as affected by occupational social distancing relating to remote working in e-service organisations : a case study | Giuliano, Thomas (2020) |
2020 | The effectiveness of AI chatbot marketing on Maltese millennials in the tourism industry | Grima, Giulia (2020) |
2020 | International opportunities : the first and other international opportunities of Malta based firms | Galea, Julian (2020) |
2020 | Investigating marketing content used by automobile companies in order to persuade customers to purchase an electric vehicle | Camilleri, Andre (2020) |
2020 | Assessing the impact of self-service technology (SST) service quality on consumer satisfaction and loyalty : a case in the Maltese retail industry | Camilleri, Rachel (2020) |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 48