The role of typeface selection and design in magazine cover copy

Abstract

This study examined the function of typeface selection and design in magazine cover copy, focusing primarily on the changes that can be made and participant’s reactions and thoughts instigated when different typefaces are used. A specific interest in tone of voice that can be portrayed by the typefaces used on a magazine cover is present. The research methodology included interviews with design professionals as well as focus groups with those not within the profession, in order to analyse and compare the answers received from both. Openended questions were used in both cases. The data provided evidence that designers do attribute importance to the role of typefaces in conveying tone of voice, and also that viewers of magazines are aware of typefaces used on magazine covers, and do feel that tone of voice can be portrayed through the use of different typefaces used.