| CODE | MGT3208 | ||||||||
| TITLE | Corporate Strategy | ||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 6 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Business and Enterprise Management | ||||||||
| DESCRIPTION | Indicative outline: • Introducing strategy • The environment, markets and actors • Diagnosing strategic capabilities • Strategic purpose • Strategic choices: Business strategy • Strategic choices: Corporate strategy & diversification • Basic strategy evaluation • The process of strategic management Study-unit Aims: This study-unit presents students with a sound foundation and comprehensive understanding of the principles of strategic management. It helps students understand why management efforts to craft a company's strategy generally entails a quest for competitive advantage. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - View business related situations from a strategic point of view; - Understand the dynamics of competition; - Understand the need to assess the generic environment in relation to organisational challenges and potential business opportunities. 2. Skills: By the end of the study-unit the student will be able to: - Be able to use various theoretical models help one understand particular situations in business contexts, adding value in application in a broad range of disciplines and circumstances in the real world. Main Text/s and any supplementary readings: Main Core Textbook: - Gerry Johnson, Richard Whittington, Steve Pyle, Duncan Angwin, Kevan Scholes, and Patrick Regnér (2014). "Exploring Strategy: Text and Cases". 10th revised edition. Pearson Education. Other supplementary: - Thompson, Strickland and Gamble. "Crafting and executing Strategy: The quest for competitive advantage – Concepts and cases”. Supplementary Reading: The Financial Times The Economist. |
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| ADDITIONAL NOTES | Rules/Conditions: Before taking this study-unit, students are generally advised to take MGT2011 and MRK3011 |
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| STUDY-UNIT TYPE | Lecture | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Nadine Delicata Antonietta Rosiello |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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