| CODE | MRK1964 | ||||||
| TITLE | Introduction to Marketing | ||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||
| MQF LEVEL | 5 | ||||||
| ECTS CREDITS | 4 | ||||||
| DEPARTMENT | Marketing | ||||||
| DESCRIPTION | Content: The study-unit will be organized around the following topics: the Dimension of the Marketing Concepts; Product Planning and Development; Marketing Communications; Pricing Policy and Distribution Management. Study-unit Aims: Objectives: The aim of this unit is to instill in the participants an understanding of the domain of marketing and equip them not only with appropriate skills but with a marketing orientation. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Identify core concepts of marketing and the role of marketing in business and society; - Knowledge of social, legal, ethical and technological forces on marketing decision-marketing. 2. Skills: By the end of the study-unit the student will be able to: - Ability to collect, process, and analyze consumer data to make informed marketing decisions; - Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information; - Ability to apply knowledge and skills to real-world experiences in an internship. Note: Specific outcomes will vary by assigned internship experience. Main Text/s and any supplementary readings: Kotler, P.Armstrong, G. (2012) Principles of Marketing. Prentice Hall. |
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| STUDY-UNIT TYPE | Lecture | ||||||
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| LECTURER/S | Joseph Farrugia |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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