| CODE | AET1908 |
| TITLE | Business Communication (ENGL222) |
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course |
| MQF LEVEL | 5 |
| ECTS CREDITS | 6 |
| DEPARTMENT | Institute of Aerospace Technologies |
| DESCRIPTION | This course is an introduction to effective business communication. Topics in oral, written, nonverbal and intercultural communications are covered. Research methods, effective speaking, collaboration, preparation of job application package, professional brand presentation and persuasive formal report are emphasized. Study-unit Aims: This course will prepare students to become competent business communicators. The communication package is perhaps the single most vital attribute for the person in today’s business world. Students will research, prepare and deliver a diverse package of written and oral business communications. This course also prepares students for business research and the documentation of results and conclusions in effective letters, memoranda and reports. Learning Outcomes: Upon course completion, students will be able to: 1. Discuss the foundation of business communication, effective business communication, communication in teams and the critical importance of listening, non-verbal communication and intercultural communication. (PO 3, 4, 5, 9, 11, 12, 13); 2. Discuss the roles and limitations of communication in organizations. (PO 9, 12); 3. Evaluate the use of computers and electronic media in business communication. (PO 5, 7, 12); 4. Apply the principles of the writing process to plan, research and write effective business communications, including memoranda, emails, letters, proposals and reports, employing organized and appropriate rhetorical strategies and correct formatting. (PO 3, 4, 5, 7, 11, 14); 5. Plan and deliver effective oral presentations, employing appropriate visual aids. (PO 3, 4, 5, 7, 11, 14); 6. Prepare effective résumés and demonstrate effective job interview skills. (PO 3, 4, 5, 7, 11, 13). Worldwide College of Arts and Sciences General Education Program Outcomes 1. Apply knowledge of college level mathematics to defining and solving problems; 2. Apply statistical methods in the analysis and interpretation of data for the purpose of drawing valid conclusions relating to the solutions of problems; 3. Communicate ideas in written form in both technical and non-technical areas; 4. Communicate ideas in non-written form, such as through oral presentations or visual media; 5. Recognize the importance of professional, ethical and social responsibility; 6. Understand the natural world, to include the impact of the environment on aerospace operations and aerospace operations on the environment, as well as everyday life and professional experiences; 7. Use digitally-enabled technology to organize and manipulate data, perform calculations, aid in solving problems, and communicate solutions, ideas, and concepts; 8. Use scientific information in critical thinking and decision-making processes; 9. Function on multi-cultural and/or multi-disciplinary teams;. 10. Apply economic principles to identify, formulate, and solve problems within professional and personal environments; 11. Identify and participate in professional and personal development activities through organizations and self-directed learning; 12. Understand contemporary issues in society; 13. Recognize the complexity and diversity of the human experience, including cultural, aesthetic, psychological, philosophical, and spiritual dimensions; 14. Conduct and report research in accordance with professional standards. Further information is available to students on the ERAU platform. Main Text/s and any supplementary readings: Required Course Materials MacRae, P. (2015). Business and professional writing: A basic guide (1st ed.). Toronto, Canada: Broadview Press. ISBN: 978-1-55481-220-2. Duarte, N. (2013). Resonate: Present visual stories that transform audiences (Multimedia edition). Retrieved from http://resonate.duarte.com (Original work published 2010). ISBN: 978-0-9851582-0-0. Please Note: Resonate is a free book that is accessed throughout the course using the links provided in each module. You will need a device or smartphone app that will enable audio and visual recording of interview and ability to submit audio file of interview is needed. Suggested Supplemental Materials American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. ISBN: 978-1-4338-0561-5. (APA website: http://www.apastyle.org/manual/index.aspx) |
| ADDITIONAL NOTES | Prerequisite Study-unit: AET1905 |
| STUDY-UNIT TYPE | Online Learning |
| LECTURER/S | |
|
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
|