| CODE | CIS1001 | |||||||||
| TITLE | Electronic Commerce 1 | |||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 5 | |||||||||
| ECTS CREDITS | 2 | |||||||||
| DEPARTMENT | Computer Information Systems | |||||||||
| DESCRIPTION | - What is e-commerce? (B2B, B2C, B2G, C2C, Processes) - eCommerce technology basics (Internet history, networking, www, etc) - The impact on the business world (Three waves of eCommerce and new revenue models) - Marketing on the web (strategies, market segments, advertising) - Barriers to e-commerce (shipping, language, geography, logistics, currencies - B2B activities (Improving efficiency and reducing costs, purchasing, logistics, EDI) - Consumer Privacy issues (Spam vs permission marketing, etc) - E-commerce commodities (books, software, financial products, music) - Facts and figures for e-commerce transactions around the world - Case studies of successful and unsuccessful international e-commerce site Textbook: Schneider, Gary. (2016). Electronic Commerce. 12th Edition. Cengage Learning. |
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| STUDY-UNIT TYPE | Lecture | |||||||||
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| LECTURER/S | Colin Layfield |
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The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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