| CODE | CRC5612 | ||||||||
| TITLE | Ethics, Law and Sustainability in the Marketplace | ||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||
| MQF LEVEL | 7 | ||||||||
| ECTS CREDITS | 5 | ||||||||
| DEPARTMENT | Corporate Communication | ||||||||
| DESCRIPTION | A digital plethora of channels and methods have revolutionised the market and offered new modes of individual and societal interaction. The resulting environment offers new challenges for marketing professionals possibility creating another Promethean fire in the development of society. What is even more challenging is that from a legal standpoint the arena is largely unregulated and unlike the case in traditional media, professional ethical standards are still not clearly defined for digital media formats. Study-Unit Aims: The study-unit aims to discuss the use of ethical standard in a pluralistic culture focusing on the formulation and execution of such standard in diverse digital contexts. The unit also aims that by the end, students will also be able to consider and appreciate questions that ask whether: - "Doing the right thing” is still an imperative? - When discussing ethical standards in a global context, whose standards prevail? - Should traditional ethical standards be abandoned and new more relevant standards be drawn up? - Are criteria and standards still required in the digital environment? Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Distinguish the realms of ethics, metaethics and law - Identify four different ethical approaches with their philosophical underpinnings - Identify key ethical concerns within an organizational setup - Argue for an institutional ethical setup within an organization to protect different stakeholders. 2. Skills: By the end of the study-unit the student will be able to: - Discuss specific case studies using different ethical approaches - Adopt an ethical dimension in digital marketing communication activities Main Text/s and any supplementary readings: Main Texts: - Boatright, J.R. (2000). Ethics and the conduct of business (3rd ed.). Upper Saddle River, NJ: Prentice Hall. Supplementary Readings: - Deigh, J. (2010). An introduction to ethics. (Cambridge introductions to philosophy). Cambridge, UK: Cambridge University Press. - Fraedrich, Gbadamosi, A. (2019). Contemporary issues in Marketing: Principles and practice. London: Sage. - Ferrell, O.C., Fraedrich, J., & Ferrell, L. (2018). Business ethics: Ethical decision making and cases (12th ed.). Boston, MA: Cencage Learning. - Maxwell, J. C. (2003). There is no such thing as “Business Ethics”. USA: Warner Book Group. - Nelson, B. L. (2006). Law and ethics in global business: How to integrate law and ethics into corporate governance around the world. New York, NY: Routledge. - Newton, L.H., & Ford, M.M. (2000) Taking sides: Clashing views on controversial issues in business ethics and society (6th ed.). Guilford, CN: Dushkin/McGrawHill. - Taylor, C. (1991). The ethics of authenticity. Cambridge, MA: Harvard University. |
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| STUDY-UNIT TYPE | Lecture, Seminar & Independent Study | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Saviour Chircop David Fabri |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2024/5. It may be subject to change in subsequent years. |
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