Study-Unit Description

Study-Unit Description


TITLE Gender in Communications

UM LEVEL 03 - Years 2, 3, 4 in Modular Undergraduate Course



DEPARTMENT Gender and Sexualities

DESCRIPTION This study-unit is aimed at anyone wishing to enter the media industry or media education - i.e. future advertisers, journalists, critical readers of the media, media teachers etc. 
It seeks to critically reflect on the crucial role of the media in constructing and displaying specific ideas about gender, as well as the societal values underlying such representations.

Furthermore, the study-unit will analyse the impact of the media in shaping notions of gender identities, by considering the link between gender, power and ideology and its intersections with race and sexuality.

This will be achieved by applying theories of gender identity, feminist theory, and masculinities, to the analysis of areas of study including film, news and advertisements. Building on textual analysis as an interrogative tool, the study-unit also looks at gender portrayal in media output and gender equality in the media industry.

Study-unit Aims

- This study-unit aims at introducing students to gender issues that surround and impact on media production, media content and media institutions.
- This study-unit also aims to raise awareness and critical ability among the students on such issues.

Learning Outcomes

Knowledge & Understanding:

By the end of the study-unit the student will be able to:

- Critically engage with understandings and notions of Gender Theories and Media & Identity theories within a wider theoretical framework;
- Recognise the importance of addressing gender issues in the media based on social, political and economic factors;
- Develop a critical ability around gender portrayal and balance in the media.

2. Skills:

By the end of the study-unit the student will be able to:

- Identify stereotypes of gender, race, and sexual identity in media portrayals;
- Be a more responsible and critical consumer of media content;
- Recognise the relevance of diversity in media industries;
- Develop the capacity to work in a team through the presentations in the study-unit.

Main Text/s and any supplementary readings:

- Carter Cynthia, and Linda Steiner, 2003, Critical Readings: Media And Gender Open University Press.
- Gill, Rosalind., 2007, Gender and the Media, Polity Press, UK.
- Krijnen,Tonny, and ‎Sofie Van Bauwel – 2015, Gender and Media: Representing, Producing, Consuming, Routledge NY.
- Richardson, Niall. and Sadie. Wearing, 2014, Gender in the Media, London: Palgrave Macmillan.


Assessment Component/s Assessment Due Sept. Asst Session Weighting
Assignment SEM1 Yes 100%

LECTURER/S Sandy Calleja Portelli


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It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years.