| CODE | IOT1018 | ||||||||||||
| TITLE | Entrepreneurship: From Ideas to Action | ||||||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 5 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | The Edward de Bono Institute for Creative Thinking and Innovation | ||||||||||||
| DESCRIPTION | This study-unit explores what is involved in starting up a business. It will help participants develop the knowledge and skills they need to generate and develop ideas for new products and services which could be launched within start-up businesses or established organisations. Students shall learn how to carry out a feasibility analysis to evaluate the market potential of their ideas, and how to formulate a venture plan to develop, market and sell their products/services in a creative and entrepreneurial manner. Study-Unit Aims: This study-unit aims at fostering an entrepreneurial mindset among students by facilitating their development into proactive, flexible and creative thinkers who are able to identify and exploit opportunities. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Use appropriate tools and techniques for opportunity identification and evaluation; - Explain what is involved in introducing and marketing innovative products or services within new or existing business ventures. 2. Skills: By the end of the study-unit the student will be able to: - Generate ideas for innovative products and services; - Conduct feasibility studies to assess the likelihood that ideas could be developed into profitable products or services; - Formulate a strategy for the introduction and marketing of innovative products or services within new or existing business ventures. Main Text/s and any supplementary readings: Main Text: Osterwalder, A. & Pigneur, Y. (2010). Business model generation: A Handbook for visionaries, game-changers, and challengers. John Wiley & Sons. Excerpts of this book will be provided in electronic format throughout the course of the study-unit. Other readings may also be provided in electronic format. |
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| STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Viviana Premazzi |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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