| CODE | ISD1204 | |||||||||
| TITLE | Geographic Information Systems and GeoDemographics | |||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 5 | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Institute for Climate Change and Sustainable Development | |||||||||
| DESCRIPTION | The study unit provides students with basic knowledge and experience of Geodemographics. Students will learn about Geodemographics, the basic concepts, their historical origins and their applicability to public sector decision making. Examples in practical lab sessions will be from a social marketing perspective, whereby students will create their own health geodemographic classificiation and use it to provide a quantitative evidence base for a health intervention scenario. Study-unit Aims - to provide an understanding of the origins of Geodemographic Classifications - to provide an understanding of the concepts of Geodemographic Classifications - to provide an understanding of the methods and practices underpinning geodemographic classification development. - apply Geodemographics in the field of health Learning Outcomes 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - understand what a geodemographic classification is and how they are developed - apply a basic example in health geography 2. Skills (including transferable [generic] skills): By the end of the study-unit the student will be able to: - Create their own customized geodemographic classification using SPSS - Map the results and use the results to locate communities with greatest health risk Main Text/s and any supplementary readings - Harris, R.J., Sleight, P., Webber, R. (2005) Geodemographics, GIS and Neighbourhood Targeting, Wiley, 2005. - Farr, M., Wardlaw, J. and Jones, C.E., (2008), Tackling health inequalities using geodemographics: a social marketing approach, International Journal of Market Research, 5, 4, pp.423-428. - Webber, R., (2003) 'Geodemographic analysis of similarity and proximity : their roles in the understanding of the geography of need’, in Longley, P., Batty, M., (eds) 'Advanced Spacial Analysis: The CASA book of GIS' ESRI press - Webber, R. The relative power of geodemographics vis-a-vis person and household level demographic variables as discriminators of consumer behaviour. Centre for Advanced Spatial Analysis Working Paper Series, 84 http://www.casa.ucl.ac.uk/publications/workingPaperDetail.asp?ID=84 - Singleton, A.D., Longley, P.A. (2009) Geodemographics, visualization, and social networks in applied geography. Applied Geography. 29(3), 289-298. |
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| STUDY-UNIT TYPE | Independent Study, Lecture, Practical & Practicum | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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