| CODE | MGT4200 | ||||||||||||
| TITLE | Effective Business Communication | ||||||||||||
| UM LEVEL | 04 - Years 4, 5 in Modular UG or PG Cert Course | ||||||||||||
| MQF LEVEL | 6 | ||||||||||||
| ECTS CREDITS | 5 | ||||||||||||
| DEPARTMENT | Business and Enterprise Management | ||||||||||||
| DESCRIPTION | Communication is an integral part of management strategy. The current business environment requires management leaders apt not only in oral and written communication but also in having an understanding of communication from a strategic point of view. Managers need to be effective in communicating with their target audience ranging from employees, customers to numerous stakeholders. The study-unit will help the students understand the process and best practices for business communication. It will cover general business communication principles, written communication, oral communication, and social media communication. From a practical perspective, topics covered will include writing reports, memos and effective emails, organisation and delivery of speeches (impromptu and prepared speeches), persuasion speeches, defending one’s views before a confrontational audience, working in teams and negotiations. The weekly sessions comprise taught classes, teamwork and practical sessions all of which will be of value both at the workplace and throughout the MBA programme. Contents of study-unit: - The foundation of business communication; - Applying the three step writing process for business communication; - Planning, writing, and completing reports and proposals; - Designing and delivering oral and online presentations; - Social media communication; - Managing meetings; - Interpersonal skills; - Organisational skills; - Negotiation skills; - Assertive communication; - Teamwork skills. Study-unit Aims: The study-unit aims at self-developing students in enhancing their communication skills in the business environment. It aims to develop the verbal and non-verbal factors that lead to effective communication. This includes writing and speaking skills for various media, teamwork, and interpersonal communication skills necessary for managers. Students learn communication principles, strategies, and methods through discussions, group work and case studies. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be: - Able to understand the role of business communication; - More confident in communication making use of various media; - Able to employ principles of effective group communication; - Able to work in a team in preparing reports and presentations; - Able to communicate in a more effective way in the business environment. 2. Skills: By the end of the study-unit the student will be able to: - Improve interpersonal skills; - Master writing and speaking skills; - Enhance teamwork skills; - Develop assertive communication skills; - Lead and manage meetings effectively. Main Text/s and any supplementary readings: Main Texts: - Bovee, C. and Thill, J. 2013. Business Communication Today. Twelfth Edition. Pearson. Supplementary Readings: - Adair, J. 2009. Effective Communication. The Most Important Management Skill of All. Revised Edition. Pan. - Bell, A.H. and Smith, D.M. 2010. Management Communication. Third Edition. John Wiley & Sons. - Hattersley, M.E. and Mcjannet, L.M. 2007, Management Communication: Principles and Practice. Third Edition. McGraw-Hill Higher Education. - HBR's 10 must reads for Communication. 2013. Harvard Business Review Press. - Harvard Business Review on Communicating Effectively. 2011. Hardvard Business Review Press. - Noor-Al-Den, H.S. and Hendricks, J.A. 2013. Social Media and Strategic Communications. Palgrave Macmillan. |
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| STUDY-UNIT TYPE | Lecture | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Claire Briffa Paul Gauci |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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