| CODE | MRK5014 | ||||||||||||
| TITLE | Internationalization: Decisions and Strategies | ||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||
| MQF LEVEL | 7 | ||||||||||||
| ECTS CREDITS | 5 | ||||||||||||
| DEPARTMENT | Marketing | ||||||||||||
| DESCRIPTION | Managers and company leaders are expected to take decisions related to internationalization more often than before. Internationalization, whether in the form of exporting of products or the delivery of a service in various modes, is a reality for companies in any sector, including in Malta. This study-unit aims to provide students with a deep understanding of the dynamics of internationalization and to equip them with the knowledge and skills necessary to develop and execute successful internationalization strategies. Study-Unit Aims: The study-unit aims to: - Demonstrate and reflect on how internationalization is a reality today, presenting opportunities and threats to enterprises; - Explain the various modes of foreign market entry and the techniques companies are using to be successful in internationalization; - Discuss the approaches companies can adopt to build the necessary internal and other capabilities to plan and execute internationalization efforts; - Explore, with students, the key issues and strategic options available to enterprises in specific situations through selected case studies. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Evaluate, in writing and in discussion, the opportunities and risks enterprises face because of globalisation on various levels; - Within the context of class discussions, students will be able to appraise the various market entry modes and their appropriateness for specific cases; - Critically review the main theoretical arguments explaining international entrepreneurship and internationalisation; - Formulate and analyse a list of critical issues and strategies that have been proven to impact the successful internationalisation of companies; - Explore, based on discussions with successful international entrepreneurs, additional strategic issues and lessons learned. 2. Skills: By the end of the study-unit the student will be able to: - Given case examples, students will be able to make adequate predictions on the readiness or otherwise of companies for internationalization; - Construct, within given parameters, an effective strategy for the internationalization of a given product or service, individually or in small groups; - Effectively assess a potential international opportunity and propose a go vs no-go decision; - Create, based on class interaction and individual preparation, a high-level protocol for collecting and disseminating market intelligence; - Develop and deliver an effective presentation with diagnostic and propositional content. Main Text/s and any supplementary readings: Main Text: Buckley, P. (2015). International Business Strategy, Routledge; 1 edition (17 Feb. 2015), ISBN 0415624703. Supplementary Readings: Hisrich, R.D. (2015). International Entrepreneurship: Starting, developing and managing a global venture, SAGE Publications, Inc; 3 edition (July 31, 2015), ISBN 1483344398. Welch, L.S; Benito, G.R.G; & Petersen, B. (2008). Foreign Operation Methods: Theory, analysis, strategy, Edward Elgar Publishing Ltd (31 Mar. 2008), ISBN 1847209262. |
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| STUDY-UNIT TYPE | Lecture | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Joseph Schembri |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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