| CODE | TRM3004 | ||||||||||||
| TITLE | Cities and Tourism: Destination Management and Product Development | ||||||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 6 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | Tourism Management | ||||||||||||
| DESCRIPTION | Towns and cities provide the context for a diverse range of economic, social and cultural activities. They are places where people live, work and shop. They are also increasingly places which people visit for leisure, business or other purposes. Urban tourism is an area of tourism study which has not been given the attention which reflects its importance to modern day cities. Increasingly cities compete with each other for international attention to attract tourism and investment. The study-unit will consider those elements and initiatives which will make cities more competitive. This includes the tourism product which is required to meet the needs and expectations of tourists, failing which the destination will not be able to reach its full potential. The lectures will consider the various facilities and features which constitute the tourism product. Particular attention will be given to the many different types of visitor attractions that are offered by cities. Historic areas within cities have a leading role in urban tourism. The concept of the tourist-historic city will be discussed. Issues relating to the conservation of historic buildings and areas are discussed in the context of the tourism. Study-Unit Aims: The aim of this study-unit is to promote a better understanding of urban tourism and the role of cities in the tourism. It also seeks to provide students with a critical understanding of the issues involved in destination management. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Explain the nature of tourism activity in towns and cities; - Explain how the various elements of the city enable it to be more competitive. - Describe the role of historic areas in urban tourism. - Describe how the various elements of the tourism product shape the tourism activity at the destination. - Analyse approaches that can be adopted to make tourism in cities more sustainable. 2. Skills: By the end of the study-unit the student will be able to: - Critically identify elements which are integral to urban tourism activity. - Communicate the importance of tourism management for a city destination to be competitive. - Apply lessons learnt international best practice for the development of the tourism product of a destination. Main Text/s and any supplementary readings: Main Texts: - Ebejer, J. (2021) Tourism in European Cities: Architecture, Urban Spaces, and City Attractions. Rowman & Littlefield. - Spirou , C. (2011) Urban Tourism and Urban Change: Cities in a Global Economy. New York. Routledge. - Page, S. and Hall, C. M. (2003), Managing Urban Tourism. Harlow : Prentice Hall. Supplementary Readings: - Ashworth, G.J. and Tunbridge, J. (2000), The Tourist- Historic City: retrospect and prospect of managing the heritage city, Elsevier. - World Tourism Organisation (UNWTO) and European Travel Commission (ETC) (2011) Handbook on Tourism Product Development. - Ritchie, J. and G. I. Crouch (2003), The competitive destination: A sustainable tourism perspective. Wallingford : CABI. - Orbasli, A. (2000), Tourists in Historic Towns: Urban Conservation and Heritage Management, E&FN Spon. - Smith, A. (2012), Events and urban regeneration: The strategic use of events to revitalise cities, Routledge. |
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| STUDY-UNIT TYPE | Lectures and Online Lectures | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | John Ebejer |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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