Study-Unit Description

Study-Unit Description


CODE TTC1126

 
TITLE The Tourist

 
UM LEVEL 01 - Year 1 in Modular Undergraduate Course

 
MQF LEVEL 5

 
ECTS CREDITS 4

 
DEPARTMENT Tourism Management

 
DESCRIPTION The study-unit addresses aspects of tourists' demand, motivation and behaviours. It will bring together concepts,models and tourist systems and present them to the students in a didactic manner.It will use various models which classify tourist types such as those proposed by Urry, Plog, Smith, Gray, Cohen, Crompton and Schmoll. The final section of the study unit will also include an overview of the Klenosky and Gitelson's Conceptual Model and the Travel Agent Recommendation Process.

Study-unit Aims:

This study-unit aims to provide a good grounding of the social and cultural aspects to sustainable tourism demand through the use of models, concepts and theoretical underpinnings to the behaviour, motivations and consumption habits of tourists.

Learning Outcomes:

1. Knowledge & Understanding
By the end of the study-unit the student will be able to:

- Investigate tourist demand and its character;
- Examine the changes in demand created by the new dynamics of rapid and profound technological advances, social cultural interaction, existentialism and other phenomenon;
- Analyse demand generators and motivational factors for travel and tourism in diverse source markets;
- Describe the value of experiential tourism in relation to the host-guest aspects of tourism;
- Apply theoretical underpinnings to further understand the concept of experiential tourism.

2. Skills
By the end of the study-unit the student will be able to:

- Apply models and concepts to classify typologies, motivations, consumer choice and characteristics of tourism demand;
- Interpret concepts to analyse case studies;
- Design presentations using models and diagrams to explain concepts.

Main Text/s and any supplementary readings:

Main Text

- Csikszentmihalyi, Mihaly (2008) Flow: The Psychology of Optimal Experience. Harper Perennial Modern Classics
- Picard, D. & Di Giovane, M. (2014) Tourism and the Power of Otherness: Seductions of Difference Channel View Publications.
- Pine II, Joseph and Gilmore, James H. (2019). The Experience Economy: Competing for Customer Time, Attention, and Money. Boston: Harvard Business Review Press.
- Reijnders, Stijn (2011). Places of the Imagination. Media, Tourism, Culture. London and New York: Routledge.
- Reisinger Y. and Lindsay W. Turner (2003) Cross-Cultural Behaviour in Tourism: Concepts and Analysis, Routledge.
- Sharpley, Richard (ed.) (2022). Routledge Handbook of the Tourist Experience. London and New York: Routledge.
- Urry, John and Larsen, Jonas (2012). The Tourist Gaze 3.0. Sage
- Yang, Y. et al., (2018) A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices. Journal of Business Research, 92, 350–359.

 
STUDY-UNIT TYPE Lecture, Fieldwork, Independent Study & Seminar

 
METHOD OF ASSESSMENT
Assessment Component/s Assessment Due Sept. Asst Session Weighting
Presentation (10 Minutes) SEM2 Yes 30%
Assignment SEM2 Yes 70%

 
LECTURER/S Dane Munro

 

 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years.

https://www.um.edu.mt/course/studyunit