| CODE | TTC2224 | ||||||||
| TITLE | Data Gathering and Analysis 2 | ||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 5 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Tourism Management | ||||||||
| DESCRIPTION | This study-unit focuses on data acquisition and analysis for inductive studies. It primarily outlines the importance of inductive studies and how these are applied by different researchers. This unit explores the various facets of qualitative data gathering. In doing so it primarily differentiates whether the study is the result of a previous research exercise. The study-unit also focuses on the critical importance of developing a conceptual research framework for proper guidance. In addition this unit specifically refers to different methods of qualitative data gathering ranging from observation, interviews and focus groups amongst others and then leads into different methods of qualitative data analysis. The unit also outlines the general outcomes of an exploratory study. Study-unit Aims: This study-unit aims to develop the concept of data gathering, analysis and modelling using qualitative methods of research. This study-unit encourages students to further explore the fundamentals of data gathering and analysis. In order for students to understand the concepts of data gathering and analysis in tourism studies, students are provided with insights into the elements of research design and planning that lead up to the data collection process. Through practical learning, effective data collection, analyses and interpretation of data, students will be able to develop a better decision-making process, based on acquired data and trend analysis. The content will enable them to better understand the meaning of data and the insights that it reveals. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: - Evaluate the reasons behind inductive research; - Assess how to frame inductive studies and subsequently how to set proper research questions; - Justify different methods of data gathering for qualitative research and their respective applicability; - Explore how to frame the results of qualitative studies into models for further research. 2. Skills By the end of the study-unit the student will be able to: - Explore a good conceptual research model, taking into account the various internal and external aspects as well as the research question; - Research a tourism related area using different qualitative methods, depending on the research study (defined by the research objectives and the research questions); - Analyse qualitative data using different methods as applicable using different steps as outlined in the science data analysis for qualitative data; - Write conclusions and models as potential areas for future research. Main Text/s and any supplementary readings: Main Text - Durbarry, R. (ed.) (2018). Research Methods for Tourism Students,New York: Routledge. Supplementary Texts - Smith, L.J.S. (2017). Practical Tourism Research, Oxfordshire: CABI. - Ritchie, B., Burns, P. & Palmer, C. (eds.) (2005). Tourism Research Methods. Integrating Theory with Practice, Oxfordshire: CABI. - Berg, B. (1995) (2nd. Ed.) Qualitative Research for the Social Sciences Allyn and Bacon, London and Boston. - Bezzina, J. (2000) Methodology Mireva, Malta. - Easterby-Smith M., Thorpe, R. and Lowe, A. (1996) Management Research: An Introduction Sage, London, California, and New Delhi. - Veal, A.J. (1997) 2nd ed.) Research Methods for Leisure and Tourism: A Practical Guide. Financial Times, Pitman Publishing, London. - Boissevain, J. (ed.) (1996), Coping with Tourists: European Reactions to Mass Tourism, Berghahn Books Providence. - Apostopoulos, Y., Loukissos, P. & Leontidou, L. (2001) Tourism in the Mediterranean, London: Routeledge and Kegan Paul. |
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| STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||
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| LECTURER/S | Marie Avellino Noel Buttigieg George Cassar |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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