| CODE | MRK1021 | |||||||||
| TITLE | Consumer Behaviour | |||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | Not Applicable | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Marketing | |||||||||
| DESCRIPTION | Objectives The primary goal of this module will be to help the participants obtain a usable Managerial understanding of consumer behaviour. Content The course will be organised around the following topics: - Consumer Behaviour as a field of study; - The Internal Dynamics of the Consumer (Perception, Learning and Memory) - Motivation and values, Personality and Lifestyles, Attitudes, Attitudes Change and Interactive Communications; - The Consumers in their Social and Cultural Settings (The Influence of Reference Groups, the Family, Social Class, Culture and sub-cultures); - The Consumer’s decision-making Process (Individual and Household decision-making). Reading List Core Textbooks: - Solomom, M. R. 2006. Consumer Behavior –Buying, Having and Being 7th ed. New Jersey: Pearson Prentice Hall. Supplementary Texts: - Hawkins D.I., Best R. J. & Coney K.A. 1998. Consumer Behaviour – Building Marketing Strategy 7th ed. Boston: McGraw Hill. - Schiffman L. G. & Kanuk L.L. 2007. Consumer Behavior 9th ed. New Jersey:Pearson Prentice Hall Additional Reading: For students to apply course material to current issues and promoting critical evaluation and debate, regular review of Consumer Behaviour Journals and publications is recommended. Suggested periodicals include: - International Journal of Consumer Behaviour - Journal of Consumer Policy - Journal of Consumer Research - Journal of Consumer Studies & Home Economics |
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| STUDY-UNIT TYPE | Lecture | |||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | George A. Sciberras |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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