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Browsing by Author Kalieva, O. M.
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Showing results 3 to 4 of 4
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Issue Date
Title
Author(s)
2018
The role of marketing environment and target audiences in the process of territory brand formation
Kalieva, O. M.
;
Ivanchenko, Olyesia Valerievna
;
Mirgorodskaya, Olga Nikolaevna
2019
Target group segmentation in the virtual space as a tool for defining the concept of a territory brand
Zhuk, M. A.
;
Kalieva, O. M.