Browsing by Subject Brand loyalty
Showing results 1 to 9 of 9
Issue Date | Title | Author(s) |
2023 | Brand experience in the ski industry brand : does environmental concern matter? | Basberg, Bård; Oklevik, Ove; Kwiatkowski, Grzegorz |
2007 | Brand loyalty and consumer involvement relationship : the relationship between brand loyalty and consumer involvement and the moderating role of brand personality | Ellul, Cynthia Ann (2007) |
2006 | Brand personality : a basis for positioning | Caruana, Albert |
2016 | Combine through design unifying a brand’s online and offline worlds | Schembri, Andrew |
2019-07-09 | The customers’ brand identification with luxury hotels : a social identity perspective | Camilleri, Mark Anthony; Rather, Raouf Ahmad; Harrison, Tina; Brennan, Mary |
2018 | How internal branding affects brand equity : a gambling industry case study | Karhu, Joonas |
2013 | The relationship between branding and the selection of hotel accommodation | Barzakova, Lora Boykova |
2015 | The role of brand trust on brand loyalty : a study on Maltese diaper users | Mifsud, Stephanie |
2015 | To what extent consumer factors are associated with private label brands? : how do different product categories differ amongst the same consumer factors across supermarkets? | Vella, Joshua |