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Showing results 67 to 86 of 97 < previous next >

Issue Date	Title	Author(s)
2021	“Made-in” label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers` purchase intentions	Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna
2021	Maltese consumer perception of Bond brands made more attainable over time : a study of product placement within the James Bond franchise	Finn, Hannah (2021)
2013	Marketing Finland as a tourist destination in Malta	Rahunen, Mirka Karoliina
2013	The marketing of cultural experiences : Malta's potential contribution	Attard, Bettina
2018	Message framing and source credibility in product advertisements with high consumer involvement	Soliha, Euis; Widyasari, Suzy
2012	The motivation behind purchasing luxury fashion brands	Papps, Cheryl
2019	New product pricing strategy and product performance assessment in fast moving consumer goods	Trihatmoko, R. Agus; Purnamasari, Dian Indri
2013	The Olympic Games as instruments of soft power in international affairs	Sultana, Ronald A.
2009	Online communication of brand personality	Ankomah Opoku, Robert; Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre; Wahlstrom, Asa; Nel, Deon
2015	The people’s car : a brand personality analysis	Cini, Jessica
2014	The perception of brands : a peek into customer's mind	Portelli, Vanessa
2024	The power of colour in apparel items : a study on consumer emotional states and purchase intentions	Mitrovic, Dalija (2024)
2012	‘Power’ and ‘greatness’ : superheroes and masculinities : Guinness as a social and cultural signifier in southern Africa	Murphy, Brenda
2005	Printed promotional material : concepts, process, practice	Mercieca, Oxana (2005)
2012	Regional branding of the central Mediterranean islands : benefit to the Maltese islands?	Zelbst, Sarah Louise
2013	The relationship between branding and the selection of hotel accommodation	Barzakova, Lora Boykova
2021	The relationship between consumers‘ characteristics and the expectations towards a brand‘s value	Rzemieniak, Magdalena; Wyrwisz, Joanna; Toborek, Katarzyn
2015	The role of brand trust on brand loyalty : a study on Maltese diaper users	Mifsud, Stephanie
2008	Silver medal winners effects : implications for positioning	Caruana, Albert
2011	Social media as a branding tool and its effect among generation Y	Farrugia, Nicole (2011)

Showing results 67 to 86 of 97 < previous next >