Browsing by Subject Branding (Marketing)

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 67 to 86 of 97 < previous   next >
Issue DateTitleAuthor(s)
2021“Made-in” label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers` purchase intentionsWitek-Hajduk, Marzanna Katarzyna; Grudecka, Anna
2021Maltese consumer perception of Bond brands made more attainable over time : a study of product placement within the James Bond franchiseFinn, Hannah (2021)
2013Marketing Finland as a tourist destination in MaltaRahunen, Mirka Karoliina
2013The marketing of cultural experiences : Malta's potential contributionAttard, Bettina
2018Message framing and source credibility in product advertisements with high consumer involvementSoliha, Euis; Widyasari, Suzy
2012The motivation behind purchasing luxury fashion brandsPapps, Cheryl
2019New product pricing strategy and product performance assessment in fast moving consumer goodsTrihatmoko, R. Agus; Purnamasari, Dian Indri
2013The Olympic Games as instruments of soft power in international affairsSultana, Ronald A.
2009Online communication of brand personalityAnkomah Opoku, Robert; Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre; Wahlstrom, Asa; Nel, Deon
2015The people’s car : a brand personality analysisCini, Jessica
2014The perception of brands : a peek into customer's mindPortelli, Vanessa
2024The power of colour in apparel items : a study on consumer emotional states and purchase intentionsMitrovic, Dalija (2024)
2012‘Power’ and ‘greatness’ : superheroes and masculinities : Guinness as a social and cultural signifier in southern AfricaMurphy, Brenda
2005Printed promotional material : concepts, process, practiceMercieca, Oxana (2005)
2012Regional branding of the central Mediterranean islands : benefit to the Maltese islands?Zelbst, Sarah Louise
2013The relationship between branding and the selection of hotel accommodationBarzakova, Lora Boykova
2021The relationship between consumers‘ characteristics and the expectations towards a brand‘s valueRzemieniak, Magdalena; Wyrwisz, Joanna; Toborek, Katarzyn
2015The role of brand trust on brand loyalty : a study on Maltese diaper usersMifsud, Stephanie
2008Silver medal winners effects : implications for positioningCaruana, Albert
2011Social media as a branding tool and its effect among generation YFarrugia, Nicole (2011)