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Browsing by Subject Marketing -- Psychological aspects
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2019
Contemporary issues in behavioral finance
Grima, Simon
;
Ă–zen, Ercan
;
Boz, Hakan
;
Spiteri, Jonathan
;
Thalassinos, Eleftherios
2018
The impact of shock advertising on brand image : study among University students : how does shock advertising affect the students’ attitude towards United Colors of Benetton?
Borg, Jean Paul
2011
The influence of fear marketing on consumer behaviour
Pickard, Clive