The development of alternative travel markets : adventure travel : the international perspective for Bulgaria

Abstract

This long essay attempts to explore the development of the adventure travel market in Bulgaria by conducting a research concentrating on the supply side of the sector. Qualitative research methods have been implemented due to the exploratory nature the research. The findings indicate, established averagely developed adventure tourism niche sector with number of holistic issues associated with the image of the destination and nature resource management. Also the findings outline the strengths of the niche such as Bulgaria's favourable environment for adventure activities, enhanced adventure product offering and sustainable tourism practices. Finally, the research suggests that further importance should be given to the adventure tourism niche due to its possible potential to contribute to the sustainable tourism development of the destination.