Issue Date | Title | Author(s) |
2016 | The impact of culture on services marketing communications : a study on AIESEC | Chetcuti, Aimée R. |
2016 | Senior citizens’ perception of the effectiveness of e-government services | Cauchi, Sarah |
2016 | The impact of digital advertising on consumer buying behaviour in the local fashion industry | Gatt, Kelly |
2016 | Factors influencing consumer-buying behavior of luxury fashion goods : a research on young consumers in Malta | Camilleri, Donna |
2016 | Price : value communication in the local cosmetics market | Buttigieg, Daniela |
2016 | The Malta shipping register : a product-image analysis | Borg Rizzo, Giampiero |
2016 | Customer switching behaviour in the local supermarket industry | Borg, Miguel |
2016 | The influence of packaging design on consumer purchase evaluation : an exploratory study | Azzopardi, Diana Rae |
2016 | A study on the re-branding of Krea and consumers’ perceptions on the new brand identity | Piscopo, Ylenia |
2016 | Consumer perceptions of corporate social responsibility activities performed by companies in Malta | Mifsud Joslin, James |
2016 | Adoption of Facebook, Twitter and Instagram social media platforms by Maltese enterprises | Bond, Wayne |
2016 | The link between consumer compulsive behaviour and consumer brand perceptions : the case of sports brands | Rizzo, Kurt |
2016 | The blogging community as a marketing tool | Grech Marguerat, Jennifer |
2016 | The use of social media by music artists to promote themselves in a very small market | Bonello, Margherita |
2016 | Consumer psychology : innovative minimalist marketing | Bileci, Antonio |
2016 | Breaking barriers to cultural participation in Malta : a focus on young people and music | Vassallo, Lesley-Nicholas |
2016 | The factors that motivate consumers to engage in e-WOM through online consumer reviews in the accommodation sector | Tanti, Kylie |
2016 | The use of marketing research by banks and gaming companies in Malta | Spiteri, Krista |
2016 | The impact of the servicescape on customer perceptions of service quality in the hotel industry | Sant, Julia |
2016 | Superfoods : an investigation of attitudes and awareness | Saliba, Rachel |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 22