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Title: The green car market : a study of the attributes choice amongst generation Y in Malta
Authors: Farrugia, Vanessa Maria
Keywords: Consumer behavior -- Malta
Transportation -- Environmental aspects -- Malta
Conjoint analysis (Marketing)
Issue Date: 2015
Abstract: The purpose of this study is to evaluate the ideal green car attributes choice and the key variables that influence the purchase intention of a green car amongst generation Y in Malta. Additionally, it was measured whether the local green car market is matching customer's ideal attributes.
Appears in Collections:Dissertations - FacMKS - 2015
Dissertations - IMPMIMC - 2015

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