Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/12596| Title: | The green car market : a study of the attributes choice amongst generation Y in Malta |
| Authors: | Farrugia, Vanessa Maria |
| Keywords: | Consumer behavior -- Malta Transportation -- Environmental aspects -- Malta Conjoint analysis (Marketing) |
| Issue Date: | 2015 |
| Abstract: | The purpose of this study is to evaluate the ideal green car attributes choice and the key variables that influence the purchase intention of a green car amongst generation Y in Malta. Additionally, it was measured whether the local green car market is matching customer's ideal attributes. |
| Description: | M.A.INT.MARKETING COMM. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/12596 |
| Appears in Collections: | Dissertations - FacMKS - 2015 Dissertations - IMPMIMC - 2015 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 15MAIMC004.pdf Restricted Access | 3.35 MB | Adobe PDF | View/Open Request a copy |
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