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Title: An integrated marketing communications (IMC) plan for Special Interest Travel Ltd
Authors: Cheng, Yan
Keywords: Marketing -- Planning
Chinese -- Travel -- Malta
Tourism -- Marketing
Tourism -- Malta
Issue Date: 2015
Abstract: This IMC plan outlines business opportunities for Malta local inbound travel agency Special Interest Travel Ltd. The author provides key recommendations on how to target Chinese tourists to the Maltese islands. China is consolidating its position as the number one tourism source market in the world. Its outbound tourism market will continue to grow rapidly in future. Therefore, this IMC plan suggests that there is a great opportunity for SIT Company to attract more Chinese visitors to Malta.
Appears in Collections:Dissertations - FacMKS - 2015
Dissertations - IMPMIMC - 2015

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