Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/12615| Title: | An integrated marketing communications (IMC) plan for Special Interest Travel Ltd |
| Authors: | Cheng, Yan |
| Keywords: | Marketing -- Planning Chinese -- Travel -- Malta Tourism -- Marketing Tourism -- Malta |
| Issue Date: | 2015 |
| Abstract: | This IMC plan outlines business opportunities for Malta local inbound travel agency Special Interest Travel Ltd. The author provides key recommendations on how to target Chinese tourists to the Maltese islands. China is consolidating its position as the number one tourism source market in the world. Its outbound tourism market will continue to grow rapidly in future. Therefore, this IMC plan suggests that there is a great opportunity for SIT Company to attract more Chinese visitors to Malta. |
| Description: | M.A.INT.MARKETING COMM. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/12615 |
| Appears in Collections: | Dissertations - FacMKS - 2015 Dissertations - IMPMIMC - 2015 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 15MAIMC011.pdf Restricted Access | 1.31 MB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.