Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/21618| Title: | Developing the Gozo tourism product - a strategic approach |
| Authors: | Ebejer, John |
| Keywords: | Tourism -- Malta -- Gozo Branding (Marketing) Tourism -- Marketing |
| Issue Date: | 2005 |
| Publisher: | Anhalt University of Applied Sciences |
| Citation: | Ebejer, J. (2005). Developing the Gozo tourism product - a strategic approach. In L. Buhmann, K. Beck-Koh (eds.), Landscape architecture proposals for Gozo Island. Anhalt University of Applied Sciences: Bernburg. |
| Abstract: | In this opinion piece, the writer considers characteristics of the Gozo tourism product. Based on the Island’s strengths and weaknesses, he proposes a tourism strategy using a Green Gozo brand. Together with similar articles by the same and other writers, this article was the precursor to the Eco-Gozo brand that was adopted by the Maltese government in subsequent years. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/21618 |
| Appears in Collections: | Scholarly Works - FacEMATou |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Gozo tourism product in landscape architecture proposals 2003.pdf | 280.71 kB | Adobe PDF | View/Open |
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