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|Other Titles:||Wiley encyclopedia of management|
Marketing -- Case studies
|Publisher:||John Wiley & Sons|
|Citation:||Sammut-Bonnici, T., & McGee, J. (2014). Case study. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.|
|Abstract:||Definition and methodology for case studies in marketing as included in the Wiley Encyclopedia of Management.|
|Appears in Collections:||Scholarly Works - FacEMAMar|
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