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Title: Switching costs
Other Titles: Wiley encyclopedia of management
Authors: Avgeropoulos, Stephanos
Sammut-Bonnici, Tanya
Keywords: Marketing
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: Avgeropoulos, S., & Sammut-Bonnici, T. (2014). Switching costs. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.
Abstract: Definition of switching costs as included in the Wiley Encyclopedia of Management.
Appears in Collections:Scholarly Works - FacEMAMar

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