Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/21843
Title: Innovation strategy
Other Titles: Wiley encyclopedia of management
Authors: Curmi, Franco
Sammut-Bonnici, Tanya
Keywords: Marketing
Technological innovations
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: Curmi, F., & Sammut-Bonnici, T. (2014). Innovation strategy. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.
Abstract: Definition of innovation strategy in marketing as included in the Wiley Encyclopedia of Management.
URI: https://www.um.edu.mt/library/oar//handle/123456789/21843
Appears in Collections:Scholarly Works - FacEMAMAn

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