Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/21843| Title: | Innovation strategy |
| Other Titles: | Wiley encyclopedia of management |
| Authors: | Curmi, Franco Sammut-Bonnici, Tanya |
| Keywords: | Marketing Technological innovations |
| Issue Date: | 2014 |
| Publisher: | John Wiley & Sons |
| Citation: | Curmi, F., & Sammut-Bonnici, T. (2014). Innovation strategy. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons. |
| Abstract: | Definition of innovation strategy in marketing as included in the Wiley Encyclopedia of Management. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/21843 |
| Appears in Collections: | Scholarly Works - FacEMAMAn Scholarly Works - FacEMAMar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| sammut-bonnici innovation strategy.pdf | 442.35 kB | Adobe PDF | View/Open |
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