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Title: First mover advantage
Other Titles: Wiley encyclopedia of management
Authors: Channon, Derek F.
Sammut-Bonnici, Tanya
Keywords: Marketing
Business planning
Issue Date: 2014
Publisher: John Wiley & Sons
Citation: Sammut-Bonnici, T., & Channon, D. F. (2014). First mover advantage. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons.
Abstract: Definition of first mover advantage in marketing as included in the Wiley Encyclopedia of Management.
Appears in Collections:Scholarly Works - FacEMAMAn
Scholarly Works - FacEMAMar

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