Issue Date | Title | Author(s) |
2011 | Pet insurance : potential market and purchasing intentions of the Maltese market | Zammit, Samuel |
2011 | The role of green marketing in developing consumer behaviour towards green products | Urso, Martina |
2011 | Involvement and shopping : a study of women 30 to 50 | Spiteri, Sarah (2011) |
2011 | Overcoming societal resistance through marketing : a qualitative study | Sammut, Warren |
2011 | A customer retention framework within the CRM concept for companies involved in the fashion industry | Saliba, Graziana |
2011 | The effect of corporate social responsibility on customer's intention to buy | Said, Luca |
2011 | The influence of fear marketing on consumer behaviour | Pickard, Clive |
2011 | Marketing strategies for Malta to become a hedge fund hub : opportunities and challenges | Mifsud, Francesca |
2011 | The effects of customer relationship management on customer loyalty, within the financial services industry | Mallia, Daniela (2011) |
2011 | Mobile commerce : an insight into the consumer experience | Hili, Kurt |
2011 | Brand loyalty in the retail fashion industry | Grima, Yanica |
2011 | Effects of Web experience on consumer choice | Grech, Stephen (2011) |
2011 | Marketing orientation in local auditing firms | Formosa, Graziella |
2011 | The use of Facebook as a marketing tool : the Maltese young adults female market sector | Formosa, Claire |
2011 | FSC certification in Malta : overcoming obstacles and winning support | Ferriggi, Jeffrey |
2011 | Applying the marketing mix to segmentation strategies in a five star hospitality industry | Fenech, Lisa (2011) |
2011 | Social media as a branding tool and its effect among generation Y | Farrugia, Nicole (2011) |
2011 | The total experience of Maltese male buyers when visiting retail outlets | Debono, John Paul |
2011 | Attitudes towards the use of e-commerce for mobile credit top-up | Cassar, Mark (2011) |
2011 | Public relations : the perception and reality in the ministry of finance, economy and investment | Chetcuti, Matthew J. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 28