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Title: On the branding and reputation of islands
Authors: Baldacchino, Godfrey
Keywords: Islands
Branding (Marketing) -- Social aspects
Tourism -- Case studies
Issue Date: 2016
Publisher: Place Brand Observer
Citation: Baldacchino, G. (2016). On the branding and reputation of islands. Place Brand Observer, 1-7.
Abstract: Islands enjoy a lingering charm, allure and fascination: qualities that are well-suited to tempt and taunt visitors who are eager for salvation, reinvigoration or escape. ‘The Island’ is so thoroughly seeped in emotional geography that it is perhaps impossible to determine where island dreams stop and island realities start; awkward to disentangle geographical materiality from metaphorical allusion.
Appears in Collections:Scholarly Works - FacArtSoc

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