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Title: More than island tourism : branding, marketing and logistics in archipelago tourist destinations
Other Titles: Archipelago tourism : policies and practices
Authors: Baldacchino, Godfrey
Keywords: Islands
Tourism -- Case studies
Tourism -- Marketing
Branding (Marketing) -- Social aspects
Issue Date: 2015
Publisher: Ashgate Publishing Limited
Citation: Baldacchino, G. (2015). More than island tourism : branding, marketing and logistics in archipelago tourist destinations. In G. Baldacchino (Ed.), Archipelago tourism : policies and practices (pp. 1-20). Surrey: Ashgate Publishing Limited.
Abstract: The association between islands and tourism goes much further than today’s deliberate attempts by marketing agencies to position islands as earthy paradises. It can be traced to something much older: the millenary pursuit of especially beautiful places, like the Garden of Eden watered by running streams in both the Christian and Moslem traditions (Gillis, 2004; Scafi, 2006). This quest grounds the historically young business of vacationing and tourism within a culturally diffuse and well-established practice of longing for exclusive locales that bestow peace, security and deep communion with the divine and/or the natural (Royle, 2001; Löfgren, 2002). That we continue to desire such spaces for their putative transformative energies and powers explains much of the lingering, fundamental appeal of island tourism today.
ISBN: 9781472424303
Appears in Collections:Scholarly Works - FacArtSoc

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