Issue Date | Title | Author(s) |
2015 | Logos : evocative or just decorative? a neuromarketing study of the theory of perception in the Maltese banking industry | D’Angelo, Chiara Jessica |
2015 | An assessment of consumer behaviour within the Maltese competitive cycling scene (with reference to local road cyclists and triathletes) | Pace, Hannah |
2015 | Social media vs websites : allies or rivals? | Farrugia, Clive |
2015 | The impact of social media on customer relationship management in the restaurant sector | Attard Gialanze’, Martha |
2015 | Analysing the promotional effectiveness of non-profit organisations in Malta when addressing the youth sector | Chircop, Andrea |
2015 | A study of the buying behaviour of Maltese youths towards recorded-music | Calleja, Reuben |
2014 | AIESEC’s brand equity at the University of Malta with a focus of brand awareness and a sub focus on brand image | Al-Attar, Maysoon |
2015 | The effects of celebrity endorsements, particularly by footballers, on the consumer buying behaviour of young Maltese adults | Camilleri, David |
2015 | Business model innovation in the events management industry : a case study of Pro Wrestling Malta | - |
2015 | The concept of value within the corporate insurance market : an analysis of the 5-star hotel industry in Malta | Gatt, Terence |
2015 | Tourism marketing & consumers behaviour in five star hotels | Galea, Sara |
2015 | Digital marketing : a study on Facebook usage by automotive brands | Farrugia, Meridith |
2015 | The perception of movie trailers through consumer neurosciences techniques | Zarb, Luke |
2015 | The influence of brand personality on consumer brand preference | - |
2015 | Differences in perception between digital natives and digital immigrants regarding books and e-books | Schembri, Dale |
2015 | The effect of salesmanship on influencing customer perceptions | Mangion, Miguel |
2015 | The differences in the way genders perceive risks when purchasing a smartphone | Xuereb, Raffaella Liezel |
2015 | Creating a brand personality for Valletta | Xuereb, Jean Claude |
2015 | The impact of sports sponsorship on consumer’s brand perception | Tabone, Kurt |
2015 | Is online betting behaviour gender based? : an analytical neuroscientific view of the online betting behaviour | Spiteri, Suzanne |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 30