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|Title:||Creativity and innovation in an ICT organisation|
|Abstract:||Organisations today rely considerably on the creativity and innovation of the individual. This research explored whether a local medium-sized ICT organisation in its quest to maintain high levels of production and competitiveness, operated according to the model outlined by Theresa Amabile’s Componential Theory of Creativity and Innovation (1996). By adopting a qualitative case study research design, the researcher carried out an indepth study of the company, clearly highlighting the way in which the company operates. The research strategy entailed holding semi-structured interviews with twelve employees chosen from managerial and non-managerial staff through purposive sampling, collecting documentary data downloaded from the company website and administering a self-assessment personality test to the twelve participants. Employing thematic coding, interview responses were categorised according to the different components outlined in Amabile's model and the other themes that emerged from the components. Responses were therefore processed, supported by documentary data, investigated and analysed. Results from the self-assessment personality test confirm the creativity characteristics of participants as stated in the literature. The discussion and conclusions drawn from the process of analysing responses gave an overall view of the company. Throughout the study the researcher gave due importance to the reliability and validity of data collected, ensuring that ethical issues were safeguarded and the anonymity of participants and the organisation under study were kept. The outcome of the study led the researcher to establish that Amabile’s componential theory does feature in the company. Of particular interest to the research study is the vital input prompted by the leaders, of positivity and creativity culture that appear to stand out as being the fuel that generates success in the company. This work presents itself as an interesting basis for future studies in the same area and which will ultimately enhance local literature.|
|Appears in Collections:||Dissertations - CenLS - 2015|
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