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dc.contributor.authorAvellino, Marie-
dc.contributor.authorCassar, George-
dc.identifier.citationAvellino, M., & Cassar, G. (2017). Branding a nation-state after half a century of independence : the case of Malta. In L. White (Ed.), Commercial nationalism and tourism selling : the national story (pp. 138-148). Channel View Publication.en_GB
dc.description.abstractThis chapter will explore through the socio-historical and anthropological lens how the Maltese islands, 50 years after their independence are being branded for tourism purposes. It will focus on the two main markets for Malta which are those of Britain and Italy but will go beyond. It will explore to what extent the national texts and imagery used in the local tourism industry are leached from Britain, its ex-coloniser’s culture, and from Italy, its influential and culturally-close neighbour. In contemporary Malta, the locals live out a dual reality based on the old political and cultural divisions: seen in their language, politics, economy and food. They have, however, also moved on and caught up with the realities of the world beyond bipolarity as globalisation has shaken past practices and triggered the Maltese to reassess themselves and their island destination.en_GB
dc.publisherChannel View Publicationen_GB
dc.subjectTourism -- Political aspectsen_GB
dc.subjectNationalism -- Marketingen_GB
dc.subjectNational characteristicsen_GB
dc.titleBranding a nation-state after half a century of independence : the case of Maltaen_GB
dc.title.alternativeCommercial nationalism and tourism selling : the national storyen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
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