Accessibility issues in tourism : the impact of low cost carriers on Malta's tourism industry

Abstract

The introduction of low cost carriers in Malta in 2006 brought drastic changes within the islands' tourism sector in terms of accessibility. This research looks at the various impacts caused by these new airline services and it evaluates the effects on Malta's tourism policy. With the aid of statistical data and public reports and through personal interviews held with high ranking employees within the tourism business, this study outlines the various developments which took place following the low cost service introduction. Furthermore, a situation analysis is carried out. The outcome of this study shows that even though the entry of low cost carriers was a controversial decision, it was an inevitable process in view of market trends. In fact, Malta's tourism policy had to be re-aligned according to the new realities of the market and therefore policy making is now heavily influenced by this new phenomenon. This change requires the commitment of all stakeholders within the industry so that the new policies are effectively implemented. It is recognized that the future of low cost carriers in Malta is unpredictable but the survival of Air Malta is crucial to the island's tourism industry. Finally, several recommendations are presented such as the preparation of a new Tourism Master Plan for Malta to promote sustainable development envisaged for both the short and long term period.