Nature-based tourism in Malta as a potential niche : a gap analysis

Abstract

Many are in agreement with the fact that nature-based tourism is an essential part of the thriving tourist industry (Mehmetoglu, 2006). Since this niche is continuously increasing in popularity this study is concerned with conducting a gap analysis to determine if Malta can have nature-based tourism as one of its niche markets. Relevant literature was reviewed thoroughly for this study and a qualitative methodology was used where in-depth interviews with different stakeholders of the nature-based tourism industry and tourists were carried out along with observation. The outcomes offer an understanding of what Malta has to offer with regards to nature sites and attractions and also gaps which have ensued. The findings revealed that the country has potential for nature-based tourism yet it was also evident that this cannot happen at present or in the near future for a number of reasons highlighted in this dissertation. This results in the main recommendations of this research; the most critical being that not only the Maltese government and the Malta Tourism Authority should work to solve gaps present but they should do so with the local community hence making locals motivated to conserve it.