Halloween Video: UM Branding Done Right!

The team at the Marketing, Communications & Alumni Office of University of Malta released a hilarious Halloween-themed video to highlight a serious matter of branding.

It’s “UM,” not “UoM”.

The video cleverly uses spooky visuals and tongue-in-cheek scares to poke fun at outdated or incorrect logo usage, while driving home the message of brand consistency and institutional identity.

It’s an entertaining reminder that correct branding is not just a matter of style, but of clear and unified communication for the university’s image and reputation.

Watch below!