Smart choices when purchasing laundry labour-saving devices

Abstract

“Of consumers who purchased an energy efficient product, energy efficiency is the most important criteria, followed by size, warranty, brand, premium features, price, and colour” (Home Appliance Buying Trends Survey, 1998, p. 9). Based on this scenario, the researcher focused this study on laundry labour-saving devices, particularly on the factors consumers consider before purchasing such appliances. Quantitative data was collected through a questionnaire distributed to 200 individuals who were planning to purchase a laundry appliance. The questionnaire aimed to investigate: the budget allocated by consumers, research done prior to appliance being purchased, awareness of energy label and factors kept in mind when purchasing these appliances. Findings indicate that the price, energy-efficiency and durability, were the three highly considered factors by consumers. As a result, a website was created to help secondary school students and the general public, acquire the necessary information and make better-informed decisions when buying laundry labour-saving devices. Apart from being user-friendly, the website contains general information and various interactive games.