Browsing by Author Berthon, Jean-Paul
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
2007 | Branding and diversity : the role of brand personality in positioning business schools | Caruana, Albert; Pitt, Leyland; Berthon, Pierre; Berthon, Jean-Paul |
2007 | Psychometric properties of the brand personality scale : evidence from a business school | Caruana, Albert; Berthon, Pierre; Pitt, Leyland F.; Berthon, Jean-Paul |
2005 | The state of theory in three premier advertising journals : a research note | Pitt, Leyland F.; Berthon, Pierre; Caruana, Albert; Berthon, Jean-Paul |