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Showing results 45 to 64 of 66
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Issue Date
Title
Author(s)
2015
The need to promote academic libraries : comparing the University of Glasgow Library and the University of Malta Library’s marketing strategies
Scicluna, Ryan
1993
The occupational role of women in television advertisements
Gatt, Carmen (1993)
2015
The perception of movie trailers through consumer neurosciences techniques
Zarb, Luke
2001-04-26
Position or perish
Caruana, Albert
2008
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
2007
Psychometric properties of the schlinger Viewer Response Profile (VRP) : evidence from a large sample
Strasheim, Arien
;
Caruana, Albert
;
Pitt, Leyland F.
1995
Putting a sales promotion together
Caruana, Albert
2015
The re-invention of myth in sports-related advertising : the use of the Greek epic hero characteristics for emotional branding enhancement
Gregory, Kimberly
2004
The relationship between adult playfulness and viewers’ response to advert execution : an initial exploration
Caruana, Albert
;
Vella, Joseph M.
2018
A semiotic analysis of print beauty advertisements
Gilford, Denise
2004
Sex sells : myth or reality : an investigation into the use of sexually charged messages in advertising
Saliba, Kevin (2004)
2008
Shock in relation to fear and information appeals
Decesare, Krista (2008)
2009
Targeted advertisement through website user profiling
Grixti, Lincoln (2009)
2021
A taxonomy of online marketing methods
Hajarian, M.
;
Camilleri, Mark Anthony
;
Diaz, P.
;
Aedo, I.
1997
Television advertising language : images, music & text in alcohol commercials
Farrugia, Christopher (1997)
2022
Testing persuasion techniques on customer’s behaviour through the creation of person-based and product-based advertisements
Tomasa, Petra (2022)
1996
Through the looking glass : a comparative study of advertising as a mirror image of social realities
Callus, Celia (1996)
1995-07
To sponsor and what to sponsor
Caruana, Albert
2002
Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)
Ewing, Michael T.
;
Caruana, Albert
;
Teo, Andy
2020
The use of advertising in video games : unlocking the potential for marketers
Spiteri, Winston