Blockchain payment services in the hospitality sector : the mediating role of data security on utilisation efficiency of the customer

Abstract

Blockchain technology has the potential to completely transform the hospitality sector by offering a safe, open, and effective method of payment. Increased customer utilisation efficiency may result from this. This study looks into how blockchain payment methods affect hotel customers’ intentions to stay loyal by devising four hypotheses. A questionnaire was specifically created and self-administered for this study as a data-gathering tool and distributed to hotel customers. The I.B.M. SPSS and Amos software packages were used to analyse the data of the 301 valid responses. Findings show that hospitality customers may use blockchain payment services if the customer is satisfied with the data security of this payment system. The study also highlighted that customer data security mediated the association between utilisation efficiency and blockchain payment systems. Blockchain payment services can affect visitors’ intentions to stay loyal by impacting data security and consumer happiness. Results suggest that blockchain payment systems can be useful for hospitality firms looking to increase client utilisation efficiency. Blockchain can simplify visitor booking and payment processes by providing a safe, open, and effective transacting method. This may result in a satisfying encounter that visitors are more inclined to recall and repeat.