Defining attributes of boutique hotels : a systematic literature review

Abstract

Purpose – Boutique hotels reflect a nascent phenomenon in the literature and in the accommodation sector. As a result, they are void of governmental classification and regulation. Concurrently, they lack any form of operational definition. The purpose of this paper is to address these limitations by identifying the core attributes found to define boutique hotels. Design/methodology/approach – To fulfil the purpose of this paper, the authors conducted a systematic literature review on Web of Science. This resulted in an analysis of 33 peer-review articles published from 1994 to 2022. Findings – The findings of this review revealed that boutique hotels are defined by eight core attributes; these are (1) multiple ownership structures, (2) situatedness in a historic premises, (3) strategic locations, (4) thematized internal d ecor, (5) experience design, (6) high levels of personalization, (7) novelty in service provisions and (8) niche marketing strategies. Practical implications – For policymakers, this paper may be used as a reference point to establish designated classification systems for boutique hotels. For practitioners, this paper may be used as a source of inspiration and benchmark to establish boutique hotels which align to the criteria highlighted in this paper. For scholars, this paper proposes an operational description of boutique hotels and novel areas for future research. Originality/value – This paper represents one of the initial efforts undertaken by researchers to unify the literature on boutique hotels.