Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/120129| Title: | Building AI driven marketing capabilities : understand customer needs and deliver value through AI |
| Authors: | Zaidi, Neha Maurya, Mohit Grima, Simon Tyagi, Pallavi |
| Keywords: | Marketing -- Technological innovations Branding (Marketing) Artificial intelligence -- Economic aspects Artificial intelligence -- Industrial applications Internet marketing Business communication |
| Issue Date: | 2024 |
| Publisher: | Apress |
| Citation: | Zaidi, N., Maurya, M., Grima, S., & Tyagi, P. (2024). Building AI driven marketing capabilities : understand customer needs and deliver value through AI. United States: Apress. |
| Abstract: | Outlines a multi-dimensional perspective on moving from traditional marketing to AI-based marketing. Highlights automated identification and profiling of customers and markets through AI. Examines the role of interactive digital assistants in effective and smart communication with customers. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/120129 |
| ISBN: | 9781484298091 |
| Appears in Collections: | Scholarly Works - FacEMAIns |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Building_AI_driven_marketing_capabilities_2024.pdf Restricted Access | 7.59 MB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.