Maltese versus English subtitles : investigating local viewer preference in the case of foreign productions

Abstract

This applied and reception study aims to determine whether Maltese audiences prefer Maltese or English subtitles for foreign productions. The study utilises user-centred experimental research. Participants are presented with excerpts from various productions in different foreign languages, each with two versions: one featuring Maltese subtitles and the other English subtitles. Before and after viewing both versions, participants respond to a series of questions leading to a final question about their preferred version. To broaden the scope in terms of source languages, existing target or pivot language translations are used for reference. However, all videos are subtitled from scratch to ensure technical consistency and adherence to a single set of guidelines, minimising variables in the study. The primary research question seeks to determine whether Maltese residents prefer Maltese subtitles over English subtitles. The initial expectation is that Maltese subtitles are preferred by the native speakers. However, the lack of habituation to Maltese subtitles and the increasing availability of English-subtitled productions may influence this preference. This dissertation aims to answer this question, considering all relevant factors, and provides the necessary data to analyse and compare the results.