Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/135213| Title: | Emotional vs. efficient : what customers really want from AI chatbots |
| Authors: | Keszthelyi, Christian |
| Keywords: | Chatbots Artificial intelligence Customer services -- Automation |
| Issue Date: | 2024-10 |
| Publisher: | University of Malta |
| Citation: | Keszthelyi, C. (2024). Emotional vs. efficient : what customers really want from AI chatbots. THINK Magazine, 45, 53-56. |
| Abstract: | You may already be wound up when you click the speech bubble on a customer service page. Usually, if you need customer support, you are in trouble. But do people want humans to help them, or are they happy with a capable chatbot? Let us CATCH up on the most important findings of an exciting project at the University of Malta. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/135213 |
| Appears in Collections: | Think Magazine, Issue 45 Think Magazine, Issue 45 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| THINK45-Emotional.pdf | 389.29 kB | Adobe PDF | View/Open |
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