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https://www.um.edu.mt/library/oar/handle/123456789/140642| Title: | FoMO in a digital revolution |
| Other Titles: | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral colloquium : from revolution to revolutions |
| Authors: | De Battista, Ivan Curmi, Franco Konietzny, Jirka |
| Keywords: | Fear of missing out Internet marketing -- Psychological aspects Internet advertising -- Psychological aspects Young adult consumers -- Attitudes Target marketing |
| Issue Date: | 2023 |
| Publisher: | Academy of Marketing |
| Citation: | De Battista, I., Curmi, F., & Konietzny, J. (2023). FoMO in a digital revolution. In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham (pp. 101–102). Academy of Marketing. |
| Abstract: | This study explores the fear of missing out (FoMO) phenomenon in retargeted advertisements: four constructs may help us understand the impact FoMO may have on young people. The four constructs are urgency, scarcity, social proof, and loss aversion. This study will provide insight into how FOMO in retargeted advertisements affects the attitudes, subjective norms, intents, and behaviour of young people. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/140642 |
| ISBN: | 9781399958042 |
| Appears in Collections: | Scholarly Works - FacEMAMar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FoMO in a digital revolution 2023.pdf | 220.66 kB | Adobe PDF | View/Open |
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