Enhancing student engagement : introducing social exchange theory in outreach practices for academic libraries

Abstract

This paper delves into the potential of social exchange theory (SET) within the context of academic libraries, using the University of Malta Library (UML) as a case study. The study explores the application of SET to enhance library outreach practices. By harnessing the power of SET, which offers profound insights into human interactions and the reciprocal nature of social relationships, this research aims to develop a comprehensive approach to navigating library outreach assessment to spark a new wave of academic library research. SET, which focuses on the reciprocal exchange of benefits and obligations between various members of a community, provides a framework for evaluating and improving library services. Key initiatives, including training workshops, librarian chat services, stress-relief campaigns, and artistic and cultural engagement projects, were analyzed based on SET’s core elements: rewards and resources, mechanisms of exchange, social structures and social capital, and reciprocity and obligations. The findings highlight the concept that activities like personalized one-on-one sessions and workshops provide significant benefits, such as skill development, while fostering trust and user commitment between library users. Programs like stress-relief campaigns and charity events strengthen community ties and enhance the library’s role as a cultural hub. Initiatives such as chat-with-a-librarian demonstrate that reciprocal engagement builds long-term relationships and increases patron satisfaction. By assessing outreach through the lens of SET principles, this study emphasizes the importance of aligning activities with academic community needs. Applying SET strategies ensures outreach efforts foster meaningful connections, mutual benefit, and social capital, ultimately improving community engagement and the overall impact of library services.