The business case for corporate social responsibility

Camilleri, Mark Anthony

Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/14227

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DC Field	Value	Language
dc.contributor.author	Camilleri, Mark Anthony
dc.contributor.editor	Menzel Baker, Stacey
dc.contributor.editor	Mason, Marlys
dc.date.accessioned	2016-11-23T06:45:14Z
dc.date.available	2016-11-23T06:45:14Z
dc.date.issued	2015-06-04
dc.identifier.citation	Camilleri, M.A. (2015) The Business Case for Corporate Social Responsibility. In Menzel Baker, S. & Mason, M.(Eds.) Marketing & Public Policy as a Force for Social Change Conference. (Washington D.C., 4th June). Proceedings, pp. 8-14, American Marketing Association. DOI: 10.13140/RG.2.1.2149.8328 https://www.ama.org/events-training/Conferences/Documents/2015-AMA-Marketing-Public-Policy-Proceedings.pdf	en_GB
dc.identifier.uri	https://www.um.edu.mt/library/oar//handle/123456789/14227
dc.description	https://www.ama.org/events-training/Conferences/Documents/2015-AMA-Marketing-Public-Policy-Proceedings.pdf
dc.description.abstract	Corporate social responsibility (CSR) policies can be reconceived strategically to confer competitive advantage as implied by the proponents of the “shared value” notion. A qualitative research involved in-depth, semi structured interview questions that explored eco-certified accommodation establishments’ ethos for responsible behaviors. The findings have indicated that discretionary spending in socially and environmentally-sound initiatives have led to improved stakeholder relationships, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits.	en_GB
dc.language.iso	en	en_GB
dc.publisher	American Marketing Association	en_GB
dc.rights	info:eu-repo/semantics/openAccess	en_GB
dc.subject	Marketing	en_GB
dc.subject	Business	en_GB
dc.subject	Management	en_GB
dc.subject	Sustainability	en_GB
dc.subject	Social responsibility of business	en_GB
dc.subject	Corporations -- Moral and ethical aspects	en_GB
dc.title	The business case for corporate social responsibility	en_GB
dc.title.alternative	The Business Case for CSR	en_GB
dc.type	conferenceObject	en_GB
dc.rights.holder	The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.	en_GB
dc.bibliographicCitation.conferencename	Marketing & Public Policy as a Force for Social Change	en_GB
dc.bibliographicCitation.conferenceplace	Washington D.C.	en_GB
dc.description.reviewed	peer-reviewed	en_GB
Appears in Collections:	Scholarly Works - FacMKSCC

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